Oh Facebook, we have such a love / hate relationship with you as coaches and small business owners.
Right? Do you feel this way too?
Let’s talk about the pros and cons of digital marketing on Facebook.
With over 1.71 billion monthly active users, your audience is on there.
You are probably already familiar with how it works.
You can target exactly who you want to reach through the Ads manager.
They have figured out Mobile.
Discussion and community development though groups is on point.
Photos, videos, groups, check ins, status updates…it has it all.
Good analytics if you have your page set up as a business.
There is a lot of competition on there, it’s easy to be drowned out.
You have to pay to play – organic reach is not what it used to be.
It’s easy to waste time and not have any real ROI.
Digital Strategy is a Must with Facebook
As you can see there are some great pros for your business, as well as some serious cons. Overall, Facebook for business can be effective as long as you have a strategy and plan in place. Shot gun approaching it doesn’t work, posting here and there doesn’t work, and surprisingly ignoring it doesn’t work either.
What are your thoughts as a coach on marketing on Facebook?