Not sure if you should be reaching your next potential coaching client on Facebook, take a look at this:
Worldwide, there are over 1.71 billion monthly active Facebook users (Facebook MAUs) which is a 15 percent increase year over year. (Source: Facebook as of 7/27/16)
In case you had any lingering doubts, statistically, Facebook is too big to ignore.
4.5 billion likes generated daily as of May 2013 which is a 67 percent increase from August 2012 (Source: Facebook)
1.13 billion people log onto Facebook daily active users (Facebook DAU) for June 2016, which represents a 17% increase year over year (Source: Facebook as 7/27/16)
A huge and vastly growing number of Facebook users are active and consistent in their visits to the site, making them a promising audience for your marketing efforts.
There are 1.57 billion mobile active users (Mobile Facebook MAU) for June 2016 (Source: Facebook as of 7/27/16) an increase of 20 percent year-over-year. There are 1.03 billion Mobile Daily Active Users (Facebook DAU) for June 2016 which is an increase of 22% year-over-year.
On average, the Like and Share Buttons are viewed across almost 10 million websites daily. (Source: Facebook as of 10/2/2014)
In Europe, over 307 million people are on Facebook. (Source: Search Engine Journal)
This isn’t just a U.S. phenomenon – a worldwide market is available via Facebook.
Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source: Emarketer 2012)
What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the change to engage these key consumers on Facebook.
Five new profiles are created every second. (Source: ALLFacebook 2012)
So, if your target marketing wasn’t on there yesterday, they may be today.
Highest traffic occurs mid-week between 1 to 3 pm. (Source: Bit.ly blog)
On another note, a Facebook post at 7pm will result in more clicks on average than posting at 8pm (Source: Forbes). Go figure. How this can help you: You have the potential to reach more consumers and drive higher traffic to your site during peak usage times, but people may be more likely to be more engaged in the evenings. This statistic may be a factor when you are planning social communication scheduling. (Also consider that Facebook has a global audience, so you may want to plan around the time zone of your target market.)
On Thursdays and Fridays, engagement is 18% higher. (Source: Bit.ly blog)
You can use this information to determine when to post in order to optimize your social media marketing efforts.
There are 83 million fake profiles. (Source: CNN)
Nothing is perfect, so always remain thoughtful and strategic in your efforts. Also, fake or not, these are still potential consumers. There are various reasons for fake profiles, including professionals doing testing and research, and people who want to segment their Facebook use more than is possible with one account.
Photo uploads total 300 million per day. (Source: Gizmodo)
This is an indication of engaged users; also, it is an indication that there are a lot of photos, as well as other information, competing for users’ attention, so target your efforts strategically.
Average time spent per Facebook visit is 20 minutes. (Source: Infodocket)
What this means for you: You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers in order to get the most return on your efforts.
Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny)
There are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part matter.
4.75 billion pieces of content shared daily as of May 2013 which is a 94 percent increase from August 2012. (Source: Facebook)
50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny)
What this means for you: Facebook is important to these users, and potentially, if done correctly, so is the content you post on it.
One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012)
How this helps you: This is a huge market on the web; if you use social media marketing efforts on Facebook well, you could have huge returns to show for it.
42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012)
The Takeaway: This is a crowded marketplace, but you can’t afford to sit it out, because odds are fairly high that your competition is there. The key is to use Facebook marketing correctly and make sure that your efforts stand out from the crowd.
16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source: Facebook).
Facebook marketing has transformed how business is conducted, and its use by local businesses to extend their markets continues to explode.
Thought to take with you: At 1.49 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)—combined. (Source: CNBC)
Facebook continues to reign in popularity over other social media channels.
After seeing this are you more clear on who is on Facebook? Will you change your strategy at all after seeing this data?