When creating content you don’t want to sound like a machine spouting off facts. No one wants to be coached by a machine. They want to be coached by you, so show them “you” in your content.
Here are 5 ways you can show the real you in your content.
1. Be a storyteller
Are there stories you can share? Think about how you could tell those stories in an authentic way through your blog, graphics or video? These can be lessons learned, testimonial or case studies or interesting tidbits that make you real to your audience.
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer
2. Add humor and entertainment
A laugh breaks barriers and makes people feel comfortable with you. Don’t be afraid to share or tell something humorous or entertaining. To learn and to laugh go great together. This can also make you more likable and memorable, which means they will be back to hear more from you.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
3. Don’t be scared of offending someone
Being too “vanilla” as they say, is never a good idea. People don’t want to be coached by someone that is wishy-washy. Having an opinion is a good thing, and though it may make some not like you as much, it will make others LOVE you.
Being authentic will help to prevent some personality conflict down the road. Admit it, there are just some people that are not a match for you and your coaching style. Don’t try to appeal to everyone by watering yourself down. Showing the real you, and laying off the “vanilla” will help you attract clients you love and that love to pay you to help them.
“If you’re a good marketing person, you have to be a little crazy.” – Jim Metcalf
4. Pay attention to what your clients are asking and provide value
Your best content will come right from your customers. Every phone call and email provide real questions and concerns from your clients. And if one person is asking it is likely others will want to know too.
I take notes during my coaching calls of questions that I know other’s could benefit from too. I also tag emails with “blog content” if I have spent time answering an email with a detailed answer I could use later. This is a quick way to get quality content out that your target market will love.
You’ll find there is a certain personality type you attract in your coaching, so many of the same themes will run through your emails and calls.
“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart
5. Evoke Emotions
Humanize your content to bring up emotions. Consumers decisions are driven by emotion, wants and desires; don’t be afraid to talk about pain points honestly. Your content should hit home with readers and evoke emotion.
If you can make a reader empathize with your content and feel what you are saying then you are winning with your content.
Using these 5 tips you can be more authentic with your content and gain a bigger following with your digital strategy.
“Speak to your audience in their language about what’s in their heart.” – Jonathan Lister
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